TIPS ON PR AND MEDIA RELATIONS
There is a lot to know about how to get on the short list for journalists seeking input for their stories, how to advise experts to respond to requests for comments, and why timing is everything when making the connection between a journalist and an expert. Read on for insights from the healthcare media relations specialists at MCPR.
Medical Writing for Doctors, Benefits of Evergreen Press Releases
As a manager of a medical practice or a PR agency providing communications support for one, you will want to promote opinions and commentary from the doctors in your practice to build brand and awareness. But how do you do Read More >
Doctors Need to Wear Many Hats, Including Healthcare Marketing Director
As a doctor or wellness professional you wear many hats, personnel director, real estate agent, billing administrator, supplies manager and much more. You also need to be a marketing director and implement programs that market your practice and services so Read More >
Measuring Public Relations Results
“Setting goals is the first step in turning the invisible into the visible.” ~ Tony Robbins. I believe what Robbins is saying here is that the only way you will know if you are on track to accomplish whatever you Read More >
6 Tips on Providing World-Class Service to Doctor PR Clients
Creating and nourishing client relations is key for a PR firm to flourish. But what exactly does excellent service look like for a doctor PR client? What are the elements of a PR partnership that make it work? How can Read More >
Hiring a PR Agency for Your Medical Practice? Here’s What to Ask to Find the Right Fit
As a doctor or wellness expert looking to hire a PR Agency there are a number of things you’ll want to ask a prospective firm ahead of making a selection. Finding an agency that is the right fit for you Read More >
Media Interview Do’s and Don’ts
There is no point in pleading the fifth when it comes to media interviews in the PR space. When a journalist contacts you for commentary on a topic that is in your wheelhouse as a medical and wellness professional, it Read More >
Publicity for Doctors, Getting Journalist to Call
Years ago, if your medical practice didn’t have a phone number listing in the yellow pages you weren’t really in the game. Afterall, how would prospective patients find you, call you, make an appointment? The game has changed and Read More >
Managing Media Relations with Journalists; Don’t Forget to Thank Them
Remember the ‘golden rule’ we were all taught as children? ‘Treat others the way you want to be treated.’ It applied then, and it still serves as a guiding tennant when managing media relationships. While we’re no longer in the Read More >
The Ultimate Guide to PR for Doctors
They say all press is good press. Who knows if that’s true, but PR experts constantly strive to get their clients into the public eye in a polished and intentional way. As a doctor, you have a lot to gain Read More >
Media Relations Basics: How to Respond to a Journalist’s Request for Quotes?
So now you have finally done it, you have journalists calling, texting, DMing, emailing and snail mailing you. They want to feature you in their latest articles and need your specific expertise on a particular medical phenomenon. This is the Read More >