TIPS ON PR AND MEDIA RELATIONS
There is a lot to know about how to get on the short list for journalists seeking input for their stories, how to advise experts to respond to requests for comments, and why timing is everything when making the connection between a journalist and an expert. Read on for insights from the healthcare media relations specialists at MCPR.
Why Doctor PR is Good for SEO
We live in a world today in which searching for things on our phones and computers is an everyday activity. We search for everything; restaurants, hotels, information, advice, and much more. We also use search to find our doctors. It Read More >
Value of Content Marketing for Doctors
Content marketing for doctors creates an opportunity to educate and share information about the various medical conditions for which they treat patients. We believe that content marketing is an excellent way for doctors to build trust with their patients. This Read More >
Doctor PR: 5 Common Mistakes and Advice on How to Do Better
Public Relations (PR) is an essential aspect of building a positive image and maintaining a good reputation in the medical field. As a doctor, it is important to communicate effectively with various stakeholders, including journalists, patients, and other healthcare professionals. Read More >
Why Every OBGYN Needs a Publicist
In our work providing PR services to doctors, one of the biggest categories of interest from reporters is for commentary from OBGYNs. It seems that there is endless demand for insights about pregnancy, menopause, menstrual cycles and more. Moreover, the Read More >
Maximizing Your PR exposure. Benefits for Doctors of Working with MCPR
There is no doubt about it. It’s a competitive market out there, even for doctors. Selecting a PR firm that can raise your brand to the next level and help you stand out as a leader in your field is Read More >
Doctor Public Relations: Why every doctor should have a “press” section on their medical practice website
As a public relations specialist the first thing I look for on a potential client’s website is a “press” or “in the news” page. This tells me if, and how recently, the prospective client has been working on media relations. Read More >
Why Public Relations for Doctors is Such a Natural Fit
Anyone reading the news can see that experts are quoted in almost every article. There are usually at least one or two experts quoted in each article. This is because journalists need to cite experts with commentary and points of Read More >
Stand Out. How to set your medical practice apart from the rest.
Like any other business, a medical practice needs to set themselves apart, and above, their competitors. It seems so obvious, but how do you do it? What are the elements needed for a doctor and medical practice to create and Read More >
Smart PR for Dermatologists is Like Chess. The Right Moves Make all the Difference.
Congratulations! You’ve got a busy dermatology practice. You’ve worked hard for years to build awareness to grow your practice, to create a positive reputation, to hire other dermatologists as colleagues, and to consistently run a superb practice. You’ve got more Read More >
Why Doctors Should Have a Blog
Blogging can be time consuming. First, you need an idea for an article and then you need to research and write the piece. You will also want to find a compelling image to go along with your article. And of Read More >